Brand Value of IPL and IPL Teams

 Brand Value of  IPL has reduced by 3.6%. In addition, franchises of all teams have damaged some percent of the brand value of their teams.

IPL  Brand Value And IPL Teams Brand Value 

   Indian Premier League is the most lovelable cricket league in the world. Its an T20 league. IPL was started in 2008, on that time its IPL has got sponsorship of  200 crore for 5 years,for each year 40 crore fee.  For 2021 IPL has got sponsorship of 439.8 crore from Vivo.  According to BCCI in the year 2015, IPL has contributed Rs.11.5 billion to India's GDP.

   According to a report by Deaf & Phelps, the IPL brand value had reached 47,500 crore in 2019, but its brand value declined to 45800 crore in 2020. It declined by 3.6%.

   The five-time champion team Mumbai Indians has the highest price of 761 crores in the IPL. In 2020, the Mumbai Indians team also lost 5.9% of its brand value. Previously it was 809 crores in 2019. Three-time champion Chennai Super King has also reduced its brand value by 16.5%. Chennai Super King has recorded the biggest drop in its brand value.

   The brand value of Chennai Super King is 611 crores, earlier it was 732 crores.

   The team that has the third highest brand value also has the second highest sip of 13.7%, the team being Kolkata Knight Riders. Its brand value was 629 crores in 2019, which has come down to 543 crores in 2020. 

   Apart from this, Royal Challengers Bangalore has also lost its brand value by 9.9%, its brand value was 595 crores in 2019 which has increased to 536 crores in 2020. Other teams lost their brand value in 2020 as these teams.

   The lowest dip among teams that have lost their brand value is Delhi Capital by just 1%. Its brand value fell from 374 to 370 crore. Rajasthan Royals has the lowest brand value among all teams, losing its brand by 8.1% from 271 to 249 crores.

Rank	Teams	2020	2019	%   of Change
1	Mumbai Indians	761	809	-5.9
2	Chennai Super Kings	611	732	-16.5
3	Kolkata Knight Riders	543	629	-13.7
4	Royal Challengers Bangalore	536	595	-9.9
5	Sunrisers Hyderabad	442	483	-8.6
6	Delhi Capitals	370	374	-1
7	Kings XI Punjab	318	358	-11.3
8	Rajasthan Royals	249	271	-8.1

    As we are seeing every team has lost its brand value. Chennai Super Kings has suffered the biggest drop in its brand value. Not only IPL, other leagues which are played in different countries have also lost their brand value.